About a month ago I wrote an article on Waukesha Web Designer, regarding some experimentation I had been doing with SEO and I felt that it was time to do a brief follow up to that. Part of my experiment was to gain a better understanding of how important it is to focus and target your keywords when developing an SEO strategy. To my delight I have managed to make quite a bit of headway in the search engines for the particular keywords I had been targeting. If you would like to get a better understanding of what I set out to do and how I planned to do it I suggest reading the original article “Experimenting With SEO Technique“.
When I set out to create this campaign I was very focused on one particular area or target market. Now of course I would have no issue with offering my service to businesses and individuals outside of my immediate market area, but I felt that it made sense to start close and build a foundation I could expand upon in the future. As stated in the article, part of my technique was to create articles and static pages that had a well designed structure to them a sort of trickle down effect. I started with a good focused title and worked my way down, being sure to reiterate my purpose within the first few sentences of text. For some this is very obvious, but how many of us actually pay attention to why this is important? I then continued with each article and page, remaining focused on it’s original intention, paying close attention to a small number of keywords and never straying to far off course. (A unfortunate problem of mine and one that shows in my past writing.) Once I had some decent content generated I started to focus on how my site might get found outside of normal search because I new that this was important to climbing in the ranks. Now without getting to much into linking strategy I will say that I continue to “market” myself and my services through interaction with the community both online and off. I point out here that the key to this is interaction. People are constantly bombarded with marketing pitches and catchy one liners so go beyond that and make yourself, your services and your knowledge valuable. The more valuable the information or service you provide, the more likely someone is to pass it on to others, whether it be through the form of a direct link or a complimentary nod in your direction.
I plan to continue my experimentation, slowly expanding my focus little by little to reach a broader market and in doing so I will always reveal my discovery but in the mean time I suggest reading through that article and start to think about your own strategy. I am no expert but so far I have seen very promising results.
